To resolve this, the publisher had to make quite a lot of live ops to the games. They got banned for being misleading and “not representing actual gameplay”. In 2020, Playrix’s ads were the talk of the town in the gaming industry. Without a doubt, the game’s advertising strategy played a huge role in all of this. Interestingly, even though India is the number one country in terms of Homescapes downloads, it is the 35th country in terms of revenue, bringing ‘only’ $5.5 million. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea. The majority of revenue comes from the United States (more than $1 billion), which is expected. To this day, Homescapes has earned more than $2.5 billion in revenue.

Now let’s talk about what keeps every publisher’s heart warm – the revenue. The majority of downloads are coming from India, followed by the United States, Russia, Brazil, China, Mexico, and Indonesia.

However, since the second half of 2021, the downloads have been dropping.

All-time Homescapes downloads stand at more than 540 million, which is impressive and a testament to this game’s popularity.

Homescape user acquisition